
The idea arose from reflections on Schrödinger's cat paradox (a cat that is simultaneously alive and dead until measured). The modern understanding was developed by physicists like John Archibald Wheeler, who investigated the role of the observer.
Any environment constantly 'measures' a quantum object, destroying its delicate quantum properties. Just as bubbles in a freshly opened soda quickly turn into a uniform liquid, the quantum 'fizz' goes flat under the onslaught of the environment, leaving the familiar definiteness.