
Erwin Schrödinger introduced the wave function in 1926 but did not explain the measurement mechanism. Max Born proposed a probabilistic interpretation, and John von Neumann formalized collapse as a projection. However, the nature of collapse is still debated.
Like a die in a cup: while it's in the cup, its face is unknown (superposition of all faces). Collapse happens at the moment it lands on the table—a specific number comes up. Only in the quantum world, the die can land on several tables at once.