The author offers a new perspective: information is the structure of physically possible alternatives—that is, events that could have happened but didn’t. Merging Shannon’s ideas, Landauer’s principle, and the black hole information paradox, he shows that information content is defined by the unrealized options. Like a chess game, where the meaning of a position lies in possible moves, physical information is determined by the space of missed opportunities. This explains why losing data in a black hole isn’t mere accounting—it’s a physical process.
Erasing even a single bit means releasing heat. This discovery by Rolf Landauer hinted that information is neither material nor illusory. Imagine that every event casts a shadow—that is information, the collection of all unrealized possibilities. When you pick a key for a lock, the shadow of the other keys hangs in the air of your choice. Forgetting which key goes where extinguishes that shadow, and the world warms up ever so slightly.
With black holes, it’s the same story. Falling into one, an object loses not just its substance—it’s stripped of the history of its unrealized versions. One might think the shadow vanishes forever. But Jacob Bekenstein and Stephen Hawking proved otherwise. A black hole has entropy (a measure of disorder), and therefore it has information. Perhaps it returns to the world through spacetime curvature, which itself dictates which events are fated to occur. Thus, the shadows of the past define the boundaries of the future.
🎯 Erasing a single bit heats the environment by 10^-23 degrees. Over a year, all the data centers on Earth collectively release exactly as much heat from this as is needed to boil just one chicken egg.