Michael Fleischhauer

A swarm of fireflies in a night forest flashes randomly: each beetle blinks on its own, and the light scatters equally in all directions. Now imagine the fireflies agreeing to blink so that their combined light goes only north — even though they stay put and none of them turns. That's roughly what physicists did with atoms inside a thin glass tube.

A driver turns the steering wheel to make the car turn. The quantum world also has its own "steering wheels"—external parameters that are slowly varied to shuttle particles from one place to another.

A cloud of atoms cooled to near absolute zero suddenly starts behaving like a brain. One excited atom triggers a chain reaction — neighbors light up in turn, and an avalanche of activity sweeps through the gas. Physicists call this Rydberg facilitation: atoms are easier to excite when an excited one is nearby.